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  • Writer's pictureDAVID HILGENDORF

AMSOIL-Sponsored Motorcycle Rallies

Every year, millions of motorcyclists head out on a long-distance road trip to one of America’s iconic motorcycle rallies, including Sturgis Motorcycle Rally, Daytona Bike Week, and Laconia Motorcycle Week. These annual events often become defining life experiences for many riders as they escape their daily lives to seek out camaraderie with fellow enthusiasts, listen to great music and blow off steam.


AMSOIL is a company of enthusiasts, and we love meeting other riders and spending time at races, rallies and other motorcycle events. And it’s not just lip service, we also lend our support and sponsorship to bring motorcycle rallies to life by being the Official Oil of Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week.


Sturgis Motorcycle Rally


First held in 1938, the Sturgis Motorcycle Rally has grown from a small gathering of enthusiasts to the premier biker event of the year, attracting half a million riders to Sturgis, South Dakota, every August.


As the Official Oil of the Sturgis Motorcycle Rally, AMSOIL maintains a huge presence around town, including several oil change locations and a corporate booth on Main Street where enthusiasts can learn more about the entire AMSOIL product line.


Upcoming Rally Dates:


83rd Sturgis Motorcycle Rally, August 4–13, 2023 84th Sturgis Motorcycle Rally, August 2–11, 2024 85th Sturgis Motorcycle Rally, August 1–10, 2025 86th Sturgis Motorcycle Rally, August 7–16, 2026


Daytona Bike Week


Daytona Bike Week marks the unofficial start to summer rally season every March. Hundreds of thousands of riders flock to Daytona Beach to soak up the sun, take in the sights and ride the famous 22-mile Daytona Bike Week Loop through some of Florida’s finest countryside.


AMSOIL is the Official Oil of Daytona Bike Week and maintains a huge presence in the area. Get in some good riding and tour Daytona Beach by participating in the AMSOIL Bike Week Treasure Hunt. Bikers who visit participating Bike Week venues have their “passport” stamped. Stamped passports can be redeemed for a limited-edition commemorative Daytona Bike Week coin from the Chamber of Commerce at the Official Bike Week Welcome Center in Riverfront Park on Beach Street.


Upcoming Rally Dates:


83rd Daytona Bike Week, March 1–10, 2024 84th Daytona Bike Week, March 7–15, 2025 85th Daytona Bike Week, March 6–16, 2026 86th Daytona Bike Week, March 5–14, 2027


Laconia Motorcycle Week


Laconia Motorcycle Week is the nation’s oldest motorcycle rally and has also become one of the largest over the past century. It lands on the first two full weekends in June, traditionally ending on Father’s Day.


AMSOIL is the Official Oil of Laconia Motorcycle Week and title sponsor of the Laconia Passport Program, a scavenger hunt for bikers seeking new things to do and places to go while visiting beautiful New Hampshire. Bikers who complete their “passport” by having it stamped at all participating locations receive swag and prizes. Get your AMSOIL Passport at Laconia Rally Headquarters’ new location on the Boardwalk next to the pier and get riding.


Upcoming Rally Dates:

102nd Laconia Motorcycle Week, June 8–16, 2024 103rd Laconia Motorcycle Week, June 14–22, 2025

104th Laconia Motorcycle Week, June 13–21, 2026

105th Laconia Motorcycle Week, June 12–20, 2027



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